Social Media Influencers and the New Political Economy in South Asia and Africa
Joyojeet Pal and Omolade Adunbi of the University of Michigan are organizing a symposium on social media influencers in South Asia and Africa on April 7-8, 2022.
Social media influencer activity on platforms such as YouTube, Twitter, Instagram, Facebook, TikTok, and LinkedIn are now pivotal to social influence in societies around the world, as the ecology of the public sphere gets increasingly crafted, amplified, or negated by what happens online. This is as true, or more so in the Global South, where social media has often served as the gateway for entry into the online realm for millions of technology users with little or no prior experience. The resulting world is one in which the boundaries between the physical and the virtual has fundamentally reshaped power equations between the citizens and the state, their culture, and their communities.
This symposium at the University of Michigan is focused on social media influencers, and brings a host of leaders, artistes, journalists, activists, commentators, and scholars from two of the fastest growing Internet-using regions of the world to discuss how they interact online, what drives their activities and success, and how being public figures online impacts their lives and work.
Online participation in the symposium is possible after registration.